How the Hot Dog Found Its Bun by Chetwynd Josh

Author:Chetwynd, Josh [Chetwynd, Josh]
Language: eng
Format: mobi, epub
Tags: food fiction, Foodies, trivia buffs, food facts, History
Publisher: Lyons Press
Published: 2012-04-30T20:00:00+00:00

But more than even its medicinal qualities, Alka-Seltzer became a triumph in marketing. Hub’s brother Charles invested heavily in sponsoring radio shows, which gave the product a huge bounce. Later, their television commercials proved to be classics. There was Speedy, the tablet’s cartoon spokesperson, who whisked around with a wand making people feel better. An ad depicting a man offering the post-meal lament “I can’t believe I ate that whole thing” was a huge winner in the 1970s and the mantra “plop, plop, fizz, fizz/oh what a relief it is” became ubiquitous in the 1980s. The catchphrase “That’s a spicy meatball” was also part of an Alka-Seltzer campaign.

In large part, the success of Alka-Seltzer made Elkhart a very prosperous locale. At one point, the town reportedly featured forty millionaires—or approximately one in every thousand residents. Alas, Alka-Seltzer and its parent company, which were purchased by Bayer AG in 1977, have since moved the main office. In 2009 Elkhart earned the dubious distinction of having the fastest increasing jobless rate in the United States, jumping from 4.7 percent to 15.3 percent in a single year. Sadly, there are some ills that even a couple of Alka-Seltzer tablets cannot cure.

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